The 10% brain capacity myth: separating logic from the popular culture phenomenon

Anna Pitts addresses the pervasive cognitive conundrum head on.

It is a well-known opinion that humans only have access to around 10 percent of their true brain capacity, according to the popular media and urban legend. This idea has had a resurgence of interest in the past few years with the popularity of films such as “Limitless” in 2011 and “Lucy” in 2014. “Limitless” is based on the premise that if science was advanced enough, there could be a nootropic (cognitive enhancing) pill that opens up your brain capacity over the normal level (in this case they cite 20%) for humans.
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